PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
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SONY MUSIC ENTERTAINMENT
Artist & DSP Marketing Optimization
NEW YORK, NY | 2021-NOW
As part of the Optimization team, we build decks for artists with digital strategies to rebrand and increase consumer uplift on their entire catalog. In this role, I manage digital profies and label channels, including but not limited to A$AP Rocky, Elvis Presley, Bob Dylan, Destiny's Child, Philadelphia International Records, etc. I also collaborate with the A&R team to curate playlists. Another main task is brainstorming and implementing marketing strategies to increase momentum for trending TikTok tracks & seasonal moments. In addition, I troubleshoot and resolve all delivery audio & video issues, eliminating the potential of missed streaming opportunities. I also work closely with the Marketing team to rebrand profiles and repurpose content for select album anniversaries. A recent project I initiated was starting a "Innovation Hub" at the label, that focuses on implementing new ideas and sparking more creativity at the label.
SPOTIFY
Playlist Curator
SELF-EMPLOYED | 2022-NOW
I've been creating playlists for years but decided to strategize and grow my Spotify in July 2022, by curating playlists for specific tastes and moments. Since then, I have accumulated over 200,000 playlist saves. My process involves thorough research to include new and trending songs, tailoring playlists to individual taste preferences. I also craft creative titles and eye-catching cover art. My experience extends to engaging with listeners, connecting with artists and labels, and addressing queries. Additionally, I excel in developing effective marketing materials to expand a dedicated following of music enthusiasts.
REACH RECORDS
Digital Coordinator
ATLANTA, GA | 2020-2021
As a Digital Coordinator, I routinely executed on digital asset and file uploading, tagging, etc. uploading all releases (Album, EP, & Single) to digital partners to be sold on digital platforms. I also created and launched the label's first text marketing campaign for a Grammy Award-winning artist. In addition, I launched a successful TikTok campaign, reaching the attention of Andy Grammar, Tech9, and other high profile participants. I pitched artists for distribution campaigns, securing deals with various brands including Ulta Beauty, Old Spice, and Honda. A major part of my role consisted of designing and distributing email marketing campaigns for the label's email subscriber list of over 186k. I also project managed all vinyl production as point of contact for manufacturers, overseeing disc/jacket design and budget. I proposed and assigned award show nominations for The Grammys, The Dove Awards, and A2IM's Libera Awards
Digital Marketing Intern
ATLANTA, GA | SUMMER 2019
As a Digital Marketing Intern, I assisted with various projects within the Marketing, Digital, A&R, and Design departments. A highlight of this internship was curating, organizing, and designing socials for a label exclusive playlist selected to be featured on Apple Music. In addition, I pitched and implemented a marketing influencer campaign of content creators as a social media strategy for merchandise and releases. Routinely, I tracked weekly analytics of 9 artists within current DSP’s, reporting streams and social data progress. I also assisted the A&R admin in choosing producers, listening to beats/tracks for developing projects, and distributing contracts to songwriters, producers, engineers, and artists.
Assisting the Marketing team, I created, scheduled, and published social media content on Facebook, Instagram, and Twitter, engaging with a following of over 458k across all platforms.
OFFICE OF THE PRESIDENT
Student Administrative Assistant
AUBURN UNIVERSITY | 2017-2020
In this role, I assisted the University’s Executive Assistant on behalf of the President, Vice President, Provost, and The Board of Trustees Offices. Daily tasks involved performing general office duties, including answering multi-line phones, routing telephone calls or messages to appropriate staff, greeting the public, typing, proofreading, filing, sorting and handling incoming and outgoing mail. I also assisted in writing speeches, documents, and letters through The Public Affairs Office in accommodation of the President
SUMMER FILMS
Assistant Shooter and Editor
AUBURN, AL | 2018-2019
As an Assistant Shooter and Editor, I filmed and edited highlight videos on fast-paced deadlines for events and weddings using Final Cut Pro X. I assisted in organizing materials, switching lenses, and preparing DSLR camera settings (ISO, aperture, etc.). I also performed post-production work, including assembling raw material, editing sound, and sequences and providing the final product within time and budget constraints.
COLLEGE OF HUMAN SCIENCES
President
AUBURN UNIVERSITY | 2018-2019
As the elected President for the College of Humans Sciences, I oversaw the issues and needs of over 2,000 students within the college, managing daily student concerns. In addition, I led the college ambassador program with meetings, interviews, and projects that arise within the program. I also assisted the Dean and advisors in events, banquets, alumni and student outreach, as well as current issues within.
ALPHA OMICRON PI
Vice President of Communications and Marketing
AUBURN UNIVERSITY | 2017-2018
As the Vice President of Communications and Marketing, I designed a new website, directed photo and video shoots, and controlled social media outlets. In addition, I drafted and managed print, online and social media communications, designed to promote the brand, image, and values. Throughout my term, I developed and managed communications strategies, plans, and budgets. Across social platforms, I created effective messaging using language, graphics and marketing collateral.